How We Met Caffaratti Dental Group Goals

 

Beginning Steps

 

By gathering important baseline data of where the client’s brand stood, we were able to measure future conversions and goal completions. Where missing, Stovall Medical Marketing developed digital procedures, website tags and conversion pathways critical to campaign measurement. Diving deeper, we needed information on their branding, audience demographics, behavioral preferences, competition and unique product and service selling positions.

 

Research That Led Caffaratti Dental Group to Success

 

  • Most profitable services and procedures

  • Key audience demographics and behavioral characteristics

  • Existing marketing channels used and their effectiveness

  • Unique selling positions

  • Overview of all products and services

  • Online and offline competition

  • Website review and audit

 

Once this research was completed, Stovall Medical Marketing used this to create a multi-channel marketing approach focused on the client's most profitable procedures.

 

By listening to the client’s goals and laying the right foundation of research and measurement, Caffaratti Dental Group did not have to punt in 2015 but increased their revenues by 26%.

How These Steps Were Integrated

Baseline data captured

 

Metrics developed

 

Call to actions strengthened

 

Multi-stage lead acquisition used to correctly weight each digital campaign’s success

Marketing campaigns prioritized around top revenue generating procedures and services

 

Marketing channels selected including social media, email and blogging

 

SEO implemented and website content edited to reflect strategy

Google AdWords campaign developed

 

Content calendar created based on priority procedures and sales funnel process

 

Editorial content inserted across all multi-channel digital platforms and offline campaigns

 

Marketing automation campaigns designed to focus on priority procedures and nurture organic web traffic

 

Metric evaluation, analysis and reporting

Latest Blogs

The Intersection Between the Consumer

and the Medical Provider is Changing

Social

 

Increase customer engagement, reach

and loyalty

Design

 

Create relevant messaging in all marketing campaigns

Email

 

Optimize performance

on smartphones

and tablets

Web

 

Responsive design for mobile and tablet ensures your brand is seen everywhere

Measure

 

Gain insights about patient's behaviors

Mobile

 

Drive conversions through relevant automated campaigns