How We Met Caffaratti Dental Group Goals
By gathering important baseline data of where the client’s brand stood, we were able to measure future conversions and goal completions. Where missing, Stovall Medical Marketing developed digital procedures, website tags and conversion pathways critical to campaign measurement. Diving deeper, we needed information on their branding, audience demographics, behavioral preferences, competition and unique product and service selling positions.
Research That Led Caffaratti Dental Group to Success
Once this research was completed, Stovall Medical Marketing used this to create a multi-channel marketing approach focused on the client's most profitable procedures.
By listening to the client’s goals and laying the right foundation of research and measurement, Caffaratti Dental Group did not have to punt in 2015 but increased their revenues by 26%.
How These Steps Were Integrated
Baseline data captured
Call to actions strengthened
Multi-stage lead acquisition used to correctly weight each digital campaign’s success
Marketing campaigns prioritized around top revenue generating procedures and services
Marketing channels selected including social media, email and blogging
SEO implemented and website content edited to reflect strategy
Google AdWords campaign developed
Content calendar created based on priority procedures and sales funnel process
Editorial content inserted across all multi-channel digital platforms and offline campaigns
Marketing automation campaigns designed to focus on priority procedures and nurture organic web traffic
Metric evaluation, analysis and reporting
The Intersection Between the Consumer
and the Medical Provider is Changing
Responsive design for mobile and tablet ensures your brand is seen everywhere
Gain insights about patient's behaviors
Drive conversions through relevant automated campaigns
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