Content Marketing and Strategy
In Houston, Texas
Developing a content marketing strategy for healthcare and pharma requires thought and insight into the procedures, products and end results. Being able to convey these with clarity under the microscope of regulation and peer review can be tricky and cause some agencies to back away. At Stovall Medical Marketing we embrace the challenge because we know the land mines. Having worked with IRB’s and new products allows us freedom within the boundaries.
Content Marketing is just what it says… content designed for marketing. If you want your content to be found you have to market it. Your audience consumes content across multiple places so you have to know where and when they want it. Otherwise it will end up buried and your brand’s voice unheard.
Content Supports Your Brand in Multiple Ways:
Builds Brand Authority and Rank
Engages Your Audience
Builds Trust with the Consumer
Captures Industry Attention
Assists with Referral Partner Marketing
Develops Thought Leadership
Considering how you will reach your target audience and build authority depends directly on where you will promote your content. Content created for various digital platforms can be different and designed to reach multiple generations, audiences and consumers who are choosing a communication avenue at various times under certain circumstances.
Our creative team assists with multiple content across the expanding healthcare spectrum:
Patient Experience Management
HIPAA Compliant Survey Construction
The Intersection Between the Consumer
and the Medical Provider is Changing
Responsive design for mobile and tablet ensures your brand is seen everywhere
Gain insights about patient's behaviors
Drive conversions through relevant automated campaigns
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