Content Marketing and Strategy

In Houston, Texas

Developing a content marketing strategy for healthcare and pharma requires thought and insight into the procedures, products and end results. Being able to convey these with clarity under the microscope of regulation and peer review can be tricky and cause some agencies to back away. At Stovall Medical Marketing we embrace the challenge because we know the land mines. Having worked with IRB’s and new products allows us freedom within the boundaries.

 

Content Marketing is just what it says… content designed for marketing. If you want your content to be found you have to market it. Your audience consumes content across multiple places so you have to know where and when they want it. Otherwise it will end up buried and your brand’s voice unheard.

 

Content Supports Your Brand in Multiple Ways:

Builds Brand Authority and Rank

Engages Your Audience

Builds Trust with the Consumer

Captures Industry Attention

Assists with Referral Partner Marketing

Develops Thought Leadership

Considering how you will reach your target audience and build authority depends directly on where you will promote your content. Content created for various digital platforms can be different and designed to reach multiple generations, audiences and consumers who are choosing a communication avenue at various times under certain circumstances.

Our creative team assists with multiple content across the expanding healthcare spectrum:

Web Design

APP Design

Copywriting

Patient Experience Management

Programming

Flash Development

Interactive Videos

HIPAA Compliant Survey Construction

Latest Blogs

The Intersection Between the Consumer

and the Medical Provider is Changing

Social

 

Increase customer engagement, reach

and loyalty

Design

 

Create relevant messaging in all marketing campaigns

Email

 

Optimize performance

on smartphones

and tablets

Web

 

Responsive design for mobile and tablet ensures your brand is seen everywhere

Measure

 

Gain insights about patient's behaviors

Mobile

 

Drive conversions through relevant automated campaigns