Google is moving toward a user-centric approach to delivering search

results in an attempt to better meet searchers' needs.

The way of the future with SEO combines classic Google-oriented SEO with new searcher-oriented SEO. This double-algorithm theory weights focus on four search related behaviors that could influence ranking:


Click-Through Rates

High rates are an obvious sign that searchers find a result interesting.






Dwelling on the page signals the content answers the search query.





Well-Rounded Content

Google's new machine-learning capability can tell whether a page has enough information to satisfy the searcher's query and provides additional content to answer questions in the mind of the user.




Social Signals

Pages with high sharing tend to outrank those with more backlinks but less sharing.




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