Google is moving toward a user-centric approach to delivering search

results in an attempt to better meet searchers' needs.

The way of the future with SEO combines classic Google-oriented SEO with new searcher-oriented SEO. This double-algorithm theory weights focus on four search related behaviors that could influence ranking:

 

Click-Through Rates

High rates are an obvious sign that searchers find a result interesting.

 

 

 

 

Engagement

Dwelling on the page signals the content answers the search query.

 

 

 

 

Well-Rounded Content

Google's new machine-learning capability can tell whether a page has enough information to satisfy the searcher's query and provides additional content to answer questions in the mind of the user.

 

 

 

Social Signals

Pages with high sharing tend to outrank those with more backlinks but less sharing.

 

 

 

Need Help Implementing The New SEO For 2016?

 

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The Intersection Between the Consumer

and the Medical Provider is Changing

Social

 

Increase customer engagement, reach

and loyalty

Design

 

Create relevant messaging in all marketing campaigns

Email

 

Optimize performance

on smartphones

and tablets

Web

 

Responsive design for mobile and tablet ensures your brand is seen everywhere

Measure

 

Gain insights about patient's behaviors

Mobile

 

Drive conversions through relevant automated campaigns