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Optimum Emergency Room : Rack Card, Post Card, Website

 

Support Collateral: rack card, post card

The marketing plan included a brand awareness campaign that would layer Optimum throughout the consumer target area. This campaign was tasked with a short turnaround and distribution to approximately 50,000 residences. This was accomplished through mass mailings, internal and external marketing. Measurement included the ability to record patient visits through mass mailing discounts.

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The Intersection Between the Consumer

and the Medical Provider is Changing

Social

 

Increase customer engagement, reach

and loyalty

Design

 

Create relevant messaging in all marketing campaigns

Email

 

Optimize performance

on smartphones

and tablets

Web

 

Responsive design for mobile and tablet ensures your brand is seen everywhere

Measure

 

Gain insights about patient's behaviors

Mobile

 

Drive conversions through relevant automated campaigns