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Optimum Emergency Room : Rack Card, Post Card, Website
Support Collateral: rack card, post card
The marketing plan included a brand awareness campaign that would layer Optimum throughout the consumer target area. This campaign was tasked with a short turnaround and distribution to approximately 50,000 residences. This was accomplished through mass mailings, internal and external marketing. Measurement included the ability to record patient visits through mass mailing discounts.
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